Agenda

8:30 am

Breakfast & Registration

9:00 am - 9:15 am

Welcome to Essential Mediatech 2007

 Chairman: Doug Richard

9:15 am - 9:50 am

Morning Keynote Speech

Antti Öhrling, Co-founder, Blyk

9:50 am

Part 1 - Distribution

9:50 am - 9:55 am

Soapbox Company Pitches

9:55 am - 10:20 am

Digital TV Company Showcase

 

Showcase Companies

Rawflow - live peer-to-peer (P2P) streaming technology
Simply Media - creator, aggregator and distributor of digital video content
t5m - video-based, socially conscious entertainment and lifestyle network
Zattoo - peer-to-peer internet television provider

10:20 am - 10:55 am

Panel - Internet & IP Television: how disruptive is it?

  • Are ISPs ready for Internet TV? Or are we heading for a bandwidth crunch?
  • Old media’s strategy for new media
  • Getting creative with monetisation: interactivity, e- and m-commerce, advertising, and product placement
  • Digital networks have made TV and video distribution cheaper and more widely available. But what about the content?

Expert Panelists

Dan Whiley - Commercial Vice President, Digital Media, MTV Networks International
Alex Cameron - Entertainment Consultant, Digital TX
Cosmo Lush - Head of Product Management, 4oD, Channel 4
Craig Sullivan - Digital & Usability Product Manager, LOVEFiLM International
Sugih Jamin - Co-founder, Chairman & CTO, Zattoo

10:55 am - 11:40 am

Networking Break

Q&A with Digital TV showcase companies

11:40 am - 11:45 am

Soapbox Company Pitches

11:40 am

Part 2 - Revenue Models

11:45 am - 12:10 pm

Content Provider Company Showcase 1

Showcase Companies

7digital - service for secure distribution of digital media
Mind Candy - developer of puzzles, cross media entertainment and alternate reality gaming
Netlog - online social portal specifically targeted at the European youth
Shiny Media - operator of a number of news-oriented websites

12:10 pm - 12:45 pm

Panel - Turning users into cash: comparing mediatech revenue models

  • How do you best monetise digital users and communities?
  • Does anyone actually ‘own’ the consumer?
  • Advertising vs. subscription vs. micropayments

Expert Panelists

Gunnar Larsén - Product Marketing Director, Mobile Entertainment EMEA , RealNetworks
Emily Melton - Director, Draper Fisher Jurvetson
Chris Coffman - Senior Analyst, Library House
Lorenz Bogaert - CEO, Netlog
Alain-Gabriel Courtines - Investment Director, Intel Capital
Joshua Hong - Co-founder and CEO, K2 Network

12:45 pm - 2:05 pm

Networking Lunch

Q&A with Content Showcase 1 companies

2:05 pm

Afternoon Keynote Speech

Reid Hoffman, Chairman and President, Products, LinkedIn

2:40 pm - 2:45 pm

Soapbox Company Pitches

2:40 pm

Part 3 - Advertising and Marketing

2:45 pm - 3:10 pm

Advertising Company Showcase

Showcase Companies

IGA Worldwide - in-game advertising company with proprietary ad-serving network
OpenAd - online marketplace for buying and selling advertising, marketing and design ideas
Trutap - developer of a social media application for mobile phones
Xtract - social network analytics and mobile marketing

3:10 pm - 3:50 pm

Panel - Advertising & technology: new channels, better targeting

  • How are advertisers and media buyers responding to new channels like in-game, online video, and mobile?
  • Consumers are paying attention to new media channels. But are they paying attention to ads?
  • What can be done to make ads more relevant and more effective?

Expert Panelists

Russell Buckley - Managing Director, Europe, AdMob
Neil Miller - Managing Director, Avenue A | Razorfish UK
Ed Bartlett - VP Publisher Relations Europe and Co-Founder, IGA Worldwide, Inc.
Jonathan MacDonald - UK Sales, Blyk
Lee Henshaw - Founder, Silence Advertising
Chris Whalen - Vice President, Progress Partners

3:50 pm - 4:25 pm

Panel - Marketing and advertising using social networks, blogs, virtual worlds, and more

  • Conversational marketing: can it scale?
  • Creating authenticity in online communication
  • Advertising and PR in the blogosphere
  • How can social networks and virtual worlds generate revenue off of marketing activities that use their communities?

Expert Panelists

Ashley Norris - CEO & Co-founder, Shiny Media
Lee Henshaw - Founder, Silence Advertising
Simon Wheeler - Director of Digital, Beggars Group
Mark Iremonger - Head of Digital, Proximity London
Katarina Skoberne - Co-founder, OpenAd
Colin Donald - Co-founder, Futurescape

4:25 pm - 4:45 pm

Networking Break

Q&A with Advertising showcase companies

4:45 pm - 5:00 pm

Soapbox Company Pitches

4:55 pm

Part 4 - Content

5:00 pm - 5:25 pm

Content Provider Company Showcase 2

Showcase Companies

K2 Network - service provider and online community for massively-multiplayer games
Telcogames - global publisher, developer and distributor of mobile games
Weblin (Zweitgeist GmbH) - developer of avatar software for internet browsing
WooMe - online speed dating platform

5:25 pm - 6:00 pm

Panel - Convergence: adapting content for mobile, online, television, and beyond

  • What are the positives and negatives of adopting a multi-channel strategy?
  • How can you cost-effectively repurpose content to fit multiple channels?
  • What are the unique aspects of each medium that must be considered when creating content or building a service?

Expert Panelists

Nicholas Wheeler - Managing Director, ITN On
Marcus Stuart - EVP of Corporate Development, GM Eros New Media
Ray Anderson - CEO & Founder, Bango
Ashish Patel - Managing Director Europe, Israel & the Middle East, Intel Capital
Chris Coffman - Senior Analyst, Library House
Jamie Conyngham - CEO, Telcogames

6:00 pm - 6:15 pm

Wrap-up from Chairman

Presentation of Soapbox pitch winners

6:15 pm - 8:00 pm

Networking Drinks Reception

Q&A with Content showcase 2 companies